This is an anti smoking advertisement that was hiding at the back of my old portfolio.
I had a couple swipes kicking around that I wanted to try my hand at recreating in Photoshop.
Started by first shooting my wonderfully patient smoke conjuring model Gabrielle Beer.
From here I used a shot of a huge tattoo as a reference point to add the rest of the tiger.
Used a combination of blur,smudge, liquify, layer blending modes etc. to mimic the smokey effect.
Tiger seemed like it was just dropped there so I used a part of an earlier capture to bring in a little more of an I-just-exhaled-a-tiger feel.
Now for a Black and White filter to make sure you focus more on the tiger instead of the talent and a little boost to the image to separate the tiger from the background.
A little hilarious copy in the corner and BOOM…
How to create an Ad:
- Call for Action