Category: Business

Professional Development – “125th: Time in Harlem” Photobook Talk


I attended a talk sponsored by the SVA Photography Department about Isaac Diggs and Edward Hillel‘s recent collaboration “125th: Time in Harlem”. The talk was MC’ed by Vicki Goldberg of the New York Times and Vanity Fair. Here’s little bit about the project;

“125th: Time in Harlem examines Harlem’s paradox of place: the tension between the everyday reality of its streets – often contentious, always complex – and the cultural brand it has established in our collective imagination.

The project includes the book, exhibitions, and a series of public programs. The project’s aim is to extend the experience generated by the photographs through exchange and public participation at events and forums. Our hope is to encourage reflection on the past and future of Harlem, New York and other urban centers in rapid flux, and to explore the roles that artists and cultural thinkers play in imagining and shaping our communities.” – 125th: Time in Harlem

Through the whole presentation it was interesting to see the change in the neighbourhood as they kept going back to the same places over a number of years to document the change in the neighbourhood.


The most interesting part to me was when they started talking numbers and how you fundraise for a project like this. Their recommendations included;

  1. Work under the umbrella of a Non-Profit, in their case it was NYFA. Adds legitimacy.
  2. For larger scale fundraising make limited edition print runs for corporations that might be interested. You can sell 20-40 books to a company.
  3. Find a community cheerleader (helps with everyone-is-scared-to-be-the-first-to-jump-in-the-pool-syndrome)

You can see more of my Professional Development posts here, for more updates follow me on Twitter or Facebook.

Professional Development – Distrikt Movement Talk


I recently attended a talk at the Lululemon Lab by Alex Mazerolle and Jian Pablico from Distrikt Movement. You might remember Alex from her talk at the Starting Out event that I captured last year. They told their story about what it’s like to go from napkin concept to full fledged gym/yoga/studio owners. It was very much a non-sugar coated talk and really refreshing to see local entrepreneurs out there grinding to make things happen, making mistakes along the way, and sticking to the values they established from the beginning (I sound like I’m pitching this to Hollywood…).

Distrikt was formed to combine and sustain both of their passions for working with youth, Alex runs Girlvana Yoga and Jian runs the Varsity Initiative. Distrikt runs a whole slew of Yoga/Crossfit/Fitness Classes so that they can make youth classes as accessible as possible, they’re definitely worth checking out. I know I want to try out the Crush Hush class, sounds awesome!


You can see more of my Professional Development posts here, for more updates follow me on Twitter or Facebook.

Business – How much does a Photoshoot cost?


So I wanted to practice quoting on photography jobs that were different than the usual event coverage, portraiture and architecture that I do. So I went to Facebook to ask my friends to create fake jobs for me to quote on… this will from here on out be known as “my first mistake”… You can see what they asked below (I did not redact their names…that’s what they get for making these damn suggestions in the first place);

*Disclaimer; there was some HEAVY usage of Google and guesswork for some of the more random requests so all these figures might not be spot on (referenced where possible).*

Business Quotes Nickels and Dimes

Erik Price “i want to shoot a ferrari on location. that location? the moon.”

Go big or go home I would try and shoot this whole thing in one frame so we’re going to moon Alice!

Ferrari 458 Italia $233,859.00

Transportation to the Moon breakdown (it costs $50,000/1 Lb to take something to the moon):

Photographer (195 lbs) $9,750,000

Assistant (195 lbs) $9,750,000

Gear (63 lbs) $3,150,000

Ferrari (3042 lbs) $152,100,000

Shooting fee breakdown:

Photographer Travel Fee (3 days there, three days back) $13,035

Assistant (6 days of travel, 1 shooting day @ $300/day ) $2,100

Creative Fee (7 days pre-production/training, 1 shooting day, 3 days of post production) $30,415

Total cost of the shoot, not including usage: $175,029,409.00


Edgar Alejandro “An obese boudoir shoot of myself in the middle of the Olympic torch. Price it. Now.”

You might remember my friend Edgar from a recent cycling shoot. He is approximately 6′ tall and 180 lbs. To reach an “obese level” he would have be 227-295 and gain 47-115 lbs. I say either go big or go home so 115 lbs it is. Apparently you can gain 2-3 pounds/week so that would take 38 weeks or ~9 months  to get to “obese”

Nutritional Consultant ($28.20/hour) $42,864

Personal Chef ($33.75/hour) $51,300

Olympic Torch Area Photography Permit $356.00

Photographers Creative Fee: $4345.00

Rental Gear $2,600

Assistant $300.00

Makeup Artist $500

Stylist $600

Total cost of the shoot, not including food or usage: $102,509.00


Leigh Dasilva “take photos of me wingsuiting out of a 747 flyover of new york city”

For this I would not want to endanger Leigh’s life….despite the fact he gave me this suggestion in the first place so I’d hire a stuntman to jump from the plane with me and then shoot leigh in a wind tunnel close to home.

Photographer Travel Fee: $6,517.50

Assistant (4 days at $300/day) $1,200

Airplane Flyover of New York $328,835

Photographers Creative Fee: $8,690.00

Stunt Coordinator $1,300

Stuntman $800 (x 2) $1,600

Flyzone Studio Rental $5,000

Total cost of the shoot not including food or usage: $353,142.00

So there you have it folks, three ridiculous quotes…

You can see some of my hopefully more serious Business posts here, for more updates follow me on Twitter or Facebook.