Alright,
This is an anti smoking advertisement that was hiding at the back of my old portfolio.

I had a couple swipes kicking around that I wanted to try my hand at recreating in Photoshop.
- The inspiration for the advertisement
Started by first shooting my wonderfully patient smoke conjuring model Gabrielle Beer.

From here I used a shot of a huge tattoo as a reference point to add the rest of the tiger.

Used a combination of blur,smudge, liquify, layer blending modes etc. to mimic the smokey effect.

Tiger seemed like it was just dropped there so I used a part of an earlier capture to bring in a little more of an I-just-exhaled-a-tiger feel.

Now for a Black and White filter to make sure you focus more on the tiger instead of the talent and a little boost to the image to separate the tiger from the background.

A little hilarious copy in the corner and BOOM…

How to create an Ad:
- Attention
- Problem
- Statement
- Solution/Benefit
- Call for Action